Business in today’s world is all about competitions and profitability. In order to compete in modern day’s competitive world, marketers have adopted various strategies and techniques. Earlier only print and media were the only means to promote an enterprise, but in order to tap more audience, marketers slowly turned to Internet media. Companies now use internet media to promote themselves. These have eventually resulted and proved to be a better and effective medium of advertisement as compared to any other media. Marketers make use of mediums like websites, blogs, banners, pop-ups etc to its maximum potential to advertise their business.
Making use of multimedia solutions in advertising has proved to be novel, innovative, and beneficial. Two-dimensional and three-dimensional animation is the most frequently used animations in multimedia solutions offered by 3D animation companies. A two-dimensional animation is less advanced as compared to a three-dimensional animation but the use of these in addition to flash has increased in few years. Two dimensions generally refers to the two co-ordinates of the plane, wherein two dimension ‘flat’, using the X and Y (horizontal and vertical) axis’, but three dimension adds the ‘Z’ axis. This means two dimensional would just represent the horizontal and the vertical part of a figure, wherein three dimensional would also reach out for rotation and depth. There are many different types of animation, with two basic types including frame-based animation and cast-based animation. In frame-based animation the simulating movement is done by displaying a sequence of static frames where as in cast-based animation objects move independently of the background.